The Ethics in Image Manipulation in the Business World

With the digital world providing such a huge platforms for businesses to grow and flourish, is it possible that there exactly an Internet Police to check on the authenticity of the content posted by the different brand? Are the images shown in a particular blog or Facebook post genuine? Is it real, or is it Photoshopped? How far can content providers go in the terms of altering photographs to give to their audiences a more interesting picture? To what extent is it allowed? To what levels is it editing, and where does editing turn into manipulation? Does it what as to how much an image has been edited to get the final image that has been shown?

Every picture, photograph, image, we see around us are someone’s interpretation of the world around them, the happening that affect them. From the type of camera a photographer chooses to use to the kind of lighting they use to the settings they employ, they are constantly trying to draw an imposition of themselves upon reality. So, in a very professional sense, there is no absolute truth and no single person portrays the most real picture of the truth.

There is one very basic fact we tend to forget, when we click a photograph, we don’t capture a perfectly objective shot of truth or reality. What we capture is another one of our interpretations of what is happening around us. No camera can record the absolute reality of events.

About a decade ago, to a good image (whatever the photographer has in mind about a particular scenario), everything lied in the photo refinement, but these days any image can be ‘edited’ by someone with a little knowledge about Image Editing.

Ever since Adobe came with Adobe Photoshop in the 90s, every photographer has made it a point to learn editing, processing and altering of images on the computer. All these similar photo-editing software aim at improving the overall quality of the image, and also compensate for any shortcomings in the image. Furthermore, millennials boast their editing skills by downloading a few high-ended editing applications. Image manipulation in the 21st century is easy and widespread.

You then have to ask if the use of filters is “cheating” or even adjusting shutter speeds and apertures can be construed as manipulation.

There is no right or wrong answer to this question as it will always be up to the individual artist to decide which course is right for them. It is much like five people seeing a car accident and being asked for their view of what happened, you will get five different stories.


Anum Yoon is the founder and editor of Current on Currency. She loves all things personal finance, which is why you'll find her work all over the PF blogosphere.