With about 2.07 billion active users on Facebook and about 330 million on Twitter, it would be right to say that if your business isn’t present on any of the Social Media sites, it is in the ever decreasing minority. While an online social media presence is a progressive factor for your business, but you need to have a set of applied rules of social networking. A mere Facebook page, or Instagram account won’t increase your sales, but a proper online social integration, where you connect with all kinds of people in the market.
Online social integration can best be described as a process of connecting or creating an interaction among people of diverse race, culture, color, and languages over the web or the internet. These social media sites are a platform for people to connect. So, to reap the benefits you need to understand the secret behind this. There are many ways local businesses can make use of online social integration to get the best out of their business.
- Build Trust: Trust is the most basic ingredient of any successful business. Whether you sell clothes online or provide technical services, it is very important to realize that no one wants to spend their hard-earned money on some product or service that, even though looks really attractive on your Facebook page, but turns out to be disappointing when received. Constantly proving to your customers that your product is worth their money is how you build trust. And when you build trust, you win some free word-to-mouth advertisements as well!
- Contented content: Supplying to people solutions to common problems, knowledge about the related field and answering their queries is the main way of connecting to people. A problem solver is always an attraction and everybody wants to be associated with them. For example, if you own an e-commerce website selling cosmetics and beauty supplements, you may want to post articles and videos regarding common health issues, beauty hacks, skin and hair care tips, etc.
- Build a faithful follower-base: Why is Apple or McDonalds known all over the globe? This is because they have spent years of hardwork delivering quality products to their customers, which has earned them loyal followers, both online and offline. Show your followers how much you value their support by giving away freebies and discount coupons once in a while.
- Constant advertisement: Keep promoting new products and designs and ask for suggestions and feedbacks. Target to correct set of audience and share relevant information.